Instagram page management: what's included and what it costs
'Page management' means a different scope of work depending on the provider, which is why quotes vary by multiples. Here's what should be included to compare offers fairly.
The baseline set: what's included almost always
A month-ahead content plan, scheduled posts and stories, basic photo and video editing — this is the minimum in any reasonable management offer. Without a plan, posting becomes reactive and mood-driven rather than strategic.
Copywriting for posts is usually part of the base service too, but check whether it's original copy for your business or adapted templates the agency reuses across several clients.
Comment moderation and first-line replies to incoming messages is a critical item that often falls outside the base package. Ask separately — if it's missing, you'll need someone answering messages anyway, and without it ads and content lose their point.
What's often billed extra
On-location filming instead of working with client-supplied material is almost always a separate line item, since it takes camera and editing time beyond the standard package.
Setting up and managing paid ads is a separate service from content management, even if the same agency offers both — running an ad budget requires different skills and time than publishing posts.
Building a visual identity from scratch — a brand kit, story and post templates, a consistent colour palette — is usually a one-off service billed separately from monthly management, even though it simplifies ongoing content work.
Price ranges in Tashkent
Basic management for a small business — 8-12 posts a month, simple phone-shot content, copy, daily replies — usually falls within 2M-3.5M UZS per month, a reasonable starting point for testing a contractor.
An expanded package with professional filming, regular reels and active community management costs noticeably more — from 5M UZS and up, depending on volume and posting frequency.
A price under 1.5M UZS for full management almost always means something on this list is missing — most often prompt message replies and filming quality.
Checking the scope before you start
Ask for a sample content plan and a typical work week: how much time filming takes, who replies to messages in the evening and on weekends, how fast posts get approved. This removes most misunderstandings before signing.
Fix a specific number of posts and reels per month in the contract, not a vague 'regular management' clause — it's unmeasurable and easily shrinks to two posts instead of the expected twelve.