Logo design in Tashkent: process, timeline and cost
A logo is not a picture but an identifier that must work on a shopfront sign, in a Telegram avatar and on a printed document.
The stages
Brief and research: what you do, who the audience is, how competitors look, and where the logo will be used most. Without the last answer the designer works blind — signage logos and app logos are built differently.
Sketches and concepts: usually 2–3 directions shown in real application on a sign, a card, an avatar, rather than as isolated artwork.
Refinement of the chosen direction, then final files and usage rules.
What you should receive
Vector sources (SVG, AI or EPS). Without them large-format printing and any future edit become a problem; PNG exports are derivatives, not replacements.
Variants: primary, horizontal, compact mark without wordmark, monochrome and inverted for dark backgrounds. A single logo file will prove unusable somewhere within a month.
Short usage rules: minimum size, clear space, and what must not be done.
Market pricing and local specifics
Entry-level freelance logos run 500,000 – 2,000,000 UZS, usually without research or a full file package. Studio work with concepts and variants: 3M – 10M UZS.
If the name is written in both Latin and Cyrillic, design both from the start. Uzbek Latin also contains o' and g', which sloppy typography turns into mismatched apostrophes — so the wordmark should be drawn, not typed.
Common client mistakes
Choosing by family group chat vote. A logo is judged against the job: does it hold up small, read on a sign, and stay distinct from competitors.
Overly detailed marks with gradients that collapse into a smudge at avatar size — which is where most people will see it.