UX mistakes that lose customers
Most sites lose customers not to bad visuals but to a dozen small obstacles, each shedding a share of visitors.
Hidden pricing
The most common reason people leave a service site is being unable to gauge price. 'Price on request' everywhere sends the visitor to a competitor who published one.
If price depends on scope, show a range and explain the driver: 'from 3M UZS, depending on page count and integrations'. That is more honest than an empty field and still leaves room to negotiate.
Forms nobody fills in
Every extra field reduces submissions. For a first contact, a name and one contact method is enough; the rest emerges in conversation.
A mandatory email field when all your communication happens in Telegram costs leads directly. Offer a choice of channel and stop demanding what you never use.
After submission show explicit confirmation and a response time. A form that merely clears reads as broken, so people resubmit or leave.
Mobile problems and navigation
Small buttons packed together guarantee mis-taps; keep touch targets around 44 pixels with spacing. Early pop-ups that are hard to close on a small screen add bounces for few subscriptions.
Menus labelled with internal company jargon fail: visitors look for 'prices' and 'services', not 'our solutions' and 'areas of activity'. And the logo must lead home.
Trust and how to find your own mistakes
Missing address, company details and real photos of the team or office matter greatly in a market where many have met vanishing contractors. Anonymous testimonials without names or links read as invented.
Give someone who has never seen the site a task — find the price and submit a request — and watch silently, then repeat it on a phone using mobile data rather than Wi-Fi.