Website for a logistics company: proving reliability and winning B2B clients
In logistics, clients don't pick the prettiest company — they pick the one they can trust with cargo worth hundreds of millions of sum and not lose it in transit. A logistics website's first job is proving reliability; presentation comes second.
Named routes instead of a vague 'we deliver anywhere'
A company that lists specific routes (Tashkent–Moscow, Tashkent–Almaty, China–Uzbekistan, regional domestic delivery) with rough timelines looks far more credible than one writing a generic 'domestic and international shipping'.
Each major route deserves its own page: transport mode (road, rail, air, multimodal), estimated transit time in days, and customs specifics for international routes.
This pays off on SEO too — a 'Tashkent–Moscow freight' page ranks for a specific search query far better than a generic services page.
A cost calculator or quote request form
An exact quote is impossible without cargo details, but a form with basic fields — cargo type, weight, volume, origin-destination, urgency — sharply speeds up the first contact by giving the manager data to work from before the first call.
If request volume justifies it, an automatic calculator giving a rough price range off a rate table cuts down 'just checking the price' calls and raises the share of qualified leads.
Shipment tracking as a baseline expectation
For active clients, entering a waybill or tracking number to see shipment status isn't a luxury — it's an industry standard. A company without tracking on its site looks less capable next to ones that have it.
The minimal version: status updated manually by a manager across 4–5 stages (received, in transit, at customs, in destination city, delivered). The advanced version integrates with the internal system for automatic updates.
Fleet, warehouses and geography as proof of scale
For a B2B client comparing several carriers, numbers matter more than words: fleet size, warehouse capacity and location, number of own offices or partners across cities.
Real photos of the fleet and warehouse facilities — not stock truck images — noticeably build trust: clients can see the claimed resources actually exist.
Documentation and legal transparency
A B2B client, especially a large one, checks a company out before signing: legal details, international shipping licenses, cargo insurance. All of this should be available on the site, not handed over after the third phone call.
A dedicated 'for legal entities' page covering contract terms, documentation workflow, and a request form for ongoing service covers the main revenue segment of a logistics company.
Timeline and development cost
A logistics site with a routes section, a calculator and basic tracking takes 12–18 working days. Cost typically runs 6,000,000–10,000,000 sum depending on calculator and tracking complexity.
Full tracking integration with the company's internal CRM or ERP extends the timeline to 4–6 weeks — at that point it's not just a website, it's a website tied to a backend system.