Website for a Garment Manufacturer: Proving to Wholesale Buyers You're a Factory, Not a Middleman
A wholesale buyer looking for a garment manufacturer in Uzbekistan — a local buyer or a foreign retail chain — spends the first thirty seconds on the site trying to answer one question: is this a real factory with real capacity, or a middleman reordering from someone else. A garment manufacturer's website has to answer that question visually and factually, or a large buyer leaves without ever calling.
Production capacity is the main proof
Photos and video of the shop floor, equipment, and production lines — not staged, real, ideally with people at work. This is the single fastest way to separate a factory from a middleman, and it's the first thing buyers look for.
Concrete capacity numbers: number of sewing machines, number of shifts, maximum monthly output (e.g., "up to 40,000 garments per month"), and minimum order quantity (MOQ). Without MOQ stated on the site, expect dozens of unqualified inquiries for 20 t-shirts.
Production certifications (ISO, Oeko-Tex for EU exports) and, where relevant, compliance with specific market requirements — this is what a foreign buyer checks before calling, not after.
A B2B catalog works differently from a retail one
The catalog should be organized by product category and material (knitwear, denim, activewear, uniforms), not by "collections" the way retail sites are — a wholesale buyer is looking for what you can sew, not what you like.
State clearly whether you work in private label (your own patterns and design) or contract manufacturing / CMT (client patterns and specs) — these are different business models, and a buyer needs to understand which one they're looking at from the first page, or negotiations start out confused.
Fabric and trims: whether you source from your own fabric suppliers or the client supplies their own — a question critical to pricing that should be answered on the site, not discovered on the third email of a back-and-forth.
Export and logistics deserve their own section, if relevant
If the factory exports, it needs a page covering: which countries it ships to, which Incoterms apply (FOB, EXW, DAP), and production and shipping lead times from order to dispatch.
Experience working with international brands (even without naming them — "a European fashion retailer" is fine) builds trust more effectively than any description of quality in words.
The wholesale inquiry form should filter
A wholesale request form should ask upfront for order volume, desired timeline, product type, and whether ready patterns or tech specs exist — this saves weeks of back-and-forth and screens out anything below MOQ immediately.
International buyers require an English version of the site as a baseline, while local wholesale trade in Uzbekistan and the CIS runs largely through a working Telegram contact for the sales manager, since that's where the first price and timeline negotiations happen.
Timeline and budget
A garment manufacturer's site with 6–9 pages (about the factory, capacity, product catalog, contract manufacturing, export, contacts), RU/UZ/EN versions, and shop-floor video takes 18–25 days and costs 6,500,000–11,000,000 sum.
A closed B2B section with price lists and spec uploads for returning buyers adds 5–10 days and 2,000,000+ sum on top — that's already a personal-account feature, not just another page.