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Google Ads in Uzbekistan: how to launch search ads without wasting budget
Google ads reach people actively searching for your service right now — the hottest traffic there is, and the easiest budget to waste with a sloppy setup.
Search ads vs social targeting
Targeting catches people by interests; search answers intent. A search lead costs more but converts to a sale far better — for services with existing demand, search almost always wins on lead quality.
What a proper setup includes
Keyword research, negative keywords cutting off non-buyers, ad groups per query cluster, a landing page per service line, conversion tracking, then weekly query cleanup and budget reallocation.
Costs in Uzbekistan
Clicks run $0.1–1.5 in most niches. A realistic test budget starts at $200–300/month in ad spend plus 2–6 million UZS for management. Do the lead-cost math before launch, not after.