Instagram targeting: how it works and what it costs in Tashkent
Targeting means paid delivery of your ads to a chosen audience. Here is how it actually works, what it costs in Uzbekistan, and which mistakes waste budgets.
How targeting works
You define who sees the ad — city, age, interests — and Meta's algorithm finds people similar to those who already responded. Real campaigns run through Meta Ads Manager, not the in-app Boost button, which lacks proper goals and analytics.
What it costs in Tashkent
Budget splits into ad spend (from $100–150/month for testing, $300+ in competitive niches) and specialist fees (1.5–5 million UZS monthly for strategy, creatives, optimization and reporting).
First leads usually arrive within a week; a stable cost per lead takes 3–4 weeks of testing.
Mistakes that burn budgets
Audiences that are too broad or too narrow, a single creative per campaign, and driving traffic to an empty profile or a site without a lead form. Ads bring people — your landing converts them.