How to choose an SMM agency in Tashkent: what to look for
Tashkent's SMM market grew faster than a quality standard formed around it, so choosing a contractor requires your own diligence. Here's what to check before signing.
Portfolio: look past the pretty screenshots
Post screenshots say nothing about results. Ask for numbers: reach trends, cost per lead, follower-to-customer conversion — even in rough ranges without breaching another client's confidentiality. An agency working toward results is usually willing to show this for one or two projects.
Check the portfolio live rather than through case studies on their website. Open the actual accounts they name and look at the current state: are they active now, do they reply to comments, does the content look like a real business or a set of pretty, empty images.
A portfolio limited to one niche or one content format is a warning sign. A good agency usually shows different approaches for different needs, not one template stretched across every client.
Reporting: what a report should contain
A working report covers more than reach and likes — it includes cost per follower, cost per lead, and if ads are running, spend and results per campaign, plus a short conclusion: what worked, what changes next month. A report without conclusions is just numbers that are hard to act on.
Agree upfront on frequency: a short weekly summary plus a full monthly report is workable practice. Quarterly reports for an active campaign are too infrequent to adjust budget in time.
A good sign is when the agency proactively offers to walk through the report rather than just emailing a file — it shows the numbers are used for decisions, not filed away.
Account and data access
Insist the ad account and business account are registered to your company with access granted to the agency, not the other way around. If the account stays with the contractor, switching agencies loses campaign history, built audiences and pixel data.
Confirm who holds the Instagram password and which email it's registered under. An agency holding access on its own email without transferring it creates a real risk of losing the account entirely in a dispute.
Ask for viewer access to the ad account from day one, even if you don't plan to log in yourself — a simple check that campaigns are actually running and spending the stated budget.
Contract and termination terms
Check the notice period for termination and what happens to accumulated materials — content, designs, access — when the relationship ends. A good contract states that all produced content belongs to the client.
A rigid minimum contract term of six months or longer is a warning sign, especially if the agency won't show interim results sooner. A reasonable compromise is a one- or two-month trial before a long-term contract.
Check whether responsibility for missed posting deadlines and for ad account suspensions caused by the contractor is spelled out — these clauses are rarely discussed upfront and surface only once work is underway.