Corporate website redesign for a new business structure
A site built for a single-line company breaks once the business grows to five. The problem is not the design — it is that the site's structure lags the company's structure — and the fix is not cosmetic but a full navigation rethink.
Signs of structural lag
The main symptom: new business lines live on the site as sub-items under a 'Services' menu, even though they are effectively separate business units with different clients, prices and even different managers. Visitors cannot grasp the company's real scale and confuse the lines with one another.
The second symptom: contact information decays faster and faster — every division has its own number and its own point person, while the site shows one shared phone line manually forwarding between departments and losing enquiries along the way.
Rethinking navigation is the central task
The first step in redesigning such a site is not a mockup but a structure map: how many lines exist, who is their audience, and whether they overlap physically or function as separate businesses under one brand. Often it turns out a single dropdown menu is not enough — a proper landing hub linking out to separate sections per line is needed.
For holdings with independent divisions, it is sometimes more logical to skip a unified menu structure altogether and build separate landing pages per line with a shared brand identity — that simplifies navigation for visitors far better than any nested menu.
Splitting B2B and B2C audiences
If a company serves both private clients and wholesale buyers, mixing them on the same pages is a mistake. A B2B buyer has different questions: stock availability, legal details, shipping terms; a private client asks about price, timeline, warranty. A shared page answers both poorly.
The working solution is splitting at the entry point: two explicit paths from the hero, 'for business' and 'for private clients', leading into different branches of the site with different content, pricing and even a different tone of voice.
What carries over versus what gets rebuilt
Contact details, legal entity information, licences and compliance data carry over unchanged — this is not the creative part of the project but a precise data transfer where a mistake carries real reputational cost.
Section structure, the menu, and how content is distributed across pages, on the other hand, get fully rebuilt around the new business logic — trying to squeeze a fifth line into an old three-item menu only worsens the confusion the redesign is meant to fix.
Timeline, cost and SEO for a large-scale change
Redesigning a corporate site with a structure rethink for several business lines takes three to four weeks and costs 9,000,000 to 12,000,000 UZS — the most extensive tier of redesign, because it touches information architecture, not just visuals.
Since section structure changes, not just visuals, a redirect map from old addresses to new ones is mandatory — without it a company risks losing rankings per business line individually, not just for the site overall.