Wholesale B2B website: price lists, customer portal and trade terms
In wholesale the site exists so customers can order without a salesperson. It is sales-team relief, not a showcase.
Show prices or gate them
A two-tier approach works: a public base price or range for acquisition, with personal tiered pricing behind login.
A fully gated 'request our price list' catalogue loses most inbound demand, because buyers check five suppliers in a row and will not wait on each.
The customer portal is the real value
Regular buyers reorder the same items. A portal with their pricing, order history, a reorder button, stock levels and shipment status binds them harder than a discount.
Downloadable invoices and closing documents matter enormously to the customer's accounting team, who quietly influence renewal decisions.
Terms, catalogue and credentials
Publish minimum order quantity, pack multiples, payment terms, volume discounts, returns and defect handling — these are exactly what buyers compare.
Support part-number search, Excel export and specification file upload. Publish full legal name, tax ID, addresses, bank details and VAT status; keep Telegram as the working communication channel alongside bank transfer payment.