Seasonal demand and preparing for it in advance
Demand is uneven in almost every niche. The problem is not seasonality itself but starting preparation once the peak has already begun.
Finding your pattern
Your own monthly sales over two or three years tell you more than any market commentary. Search-volume statistics add the second half of the picture.
Note that interest peaks before sales peak — people research early and decide later, and that gap belongs in your planning.
Local factors
Climate, holidays and the business calendar all move Uzbek demand, and wedding season creates a wave across clothing, photography, rentals and catering.
B2B follows budgeting cycles instead, concentrating activity around the turn of the year even for similar products.
Before and after the peak
Prepare two or three months ahead: seasonal pages need time to index, and one published mid-season ranks only as the season ends.
Use the quiet months for the work you never have time for — site improvements, content, photography, database cleanup — and plan for the cash gap between preparation costs and low-season revenue.