Cleaning company website: an area-based calculator and staff vetting
Cleaning companies serve two clients with different fears: households worry about a stranger in their home, businesses worry about an unreliable contractor. The site must address both.
An area-based calculator
Price depends primarily on area and cleaning type — maintenance, deep clean, post-renovation. A calculator that gives an instant estimate outperforms a 'leave your number' form.
List exactly what a deep clean includes item by item — clients compare companies on scope, not just price per square metre.
Staff vetting is the core trust argument
A client letting a stranger into an empty home is evaluating reliability, not equipment. State plainly how staff are vetted — interviews, references, a liability agreement.
Mentioning uniforms and a photo ID sent via Telegram before the visit removes much of that anxiety before the first order.
A B2B contract page
Corporate clients — offices, retail spaces, business centres — look for contract terms, not a calculator: schedule, crew composition, liability, invoiced payment.
A dedicated B2B page with a quote request form increases conversion in this segment, which otherwise gets lost among one-off household orders.