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6 min read

Print shop website: a print-run calculator, file upload and turnaround times

Print shop customers usually already know what they need and compare prices across several shops in one evening. A site without a calculator loses that comparison traffic.

A calculator by run size and specs

Price depends heavily on run size, format, paper weight and colour — a live calculator saves dozens of clarifying calls a day.

Offer separate calculators for common products — business cards, flyers, booklets — rather than one generic 'print anything' tool that confuses buyers about what to enter.

Artwork requirements and file upload

Clear specs — CMYK colour profile, bleed, minimum resolution — with correct and incorrect examples prevent half of print defects that later turn into blame disputes.

An on-site upload form with confirmation and a prepress check saves back-and-forth email threads.

Turnaround and minimum run size

Publish real turnaround times per product type, including any rush option — customers compare this alongside price.

State minimum run sizes per product so buyers needing a small quantity don't waste time on a shop with a 500-unit minimum.

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