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Corporate websites in Uzbekistan: a structure that actually sells

Corporate sites are often built as online brochures: attractive, but generating no leads. Here is a structure that works for sales.

The mandatory page minimum

Home, a dedicated page per service, about, cases or portfolio, contacts. A separate page per service is an SEO requirement, not a designer's whim: one page ranks for one query cluster.

With five services on one page you compete against yourself and rank for none of them.

What belongs above the fold

A clear statement of what you do and for whom, a concrete benefit in numbers, and one call to action. Slogans like 'we make your business better' communicate nothing.

Phone and messenger must be immediately visible. In Uzbekistan a large share of enquiries arrives via Telegram rather than a web form.

Blocks that genuinely lift conversion

Cases with before/after numbers, real photos of the team and office, transparent pricing or at least a range, testimonials with names and companies, legal details.

Stock photos and anonymous testimonials work against you: visitors read them as a lack of real experience.

Technical foundation for traffic growth

Mobile speed, correct schema.org for organisation and services, sitemap.xml, canonical tags and hreflang for RU/UZ. Without these the site will not gain organic traffic even with good content.

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