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6 min read

What post-launch support covers

Launch is not the finish line — it is the first time the site meets real visitors, and the following weeks are the most productive for improvements.

Warranty is not support

Warranty covers the contractor's defects: a broken form, layout collapsing on a particular phone, filters that fail. You should not pay separately for those.

Support is ongoing maintenance and development. Draw the line in the contract or every ticket becomes a debate about which category it falls into.

First weeks after launch

Verify enquiries arrive: submit a test form from a phone and confirm the Telegram notification lands and the email is not filtered as spam.

Read early analytics for device mix and exit pages. Volumes are small, but a page everyone abandons is visible immediately.

Keeping momentum

Batch observations into a weekly or fortnightly list rather than sending one task a day — cheaper, faster and less likely to break something else.

Agree a rhythm, such as a short monthly review of numbers and priorities. Sites nobody reviews look and perform the same a year later as on delivery day.

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