Bakery website: date-based cake orders and a flavour portfolio
A custom cake order always comes with a fixed date, weight and occasion. The site should drive straight to that order, not just show pretty photos.
Orders by date, weight and lead time
The order form should ask for the event date and required weight in kilograms upfront, since both price and feasibility depend on it. State the minimum lead time next to the form.
A bakery availability calendar should warn visitors before they submit if a date is already booked solid, rather than after a manager calls to decline.
A filling builder and portfolio
A builder for sponge, cream, filling and decoration with a live price total cuts down clarifying calls significantly.
A real-photo portfolio (not renders), organized by occasion, with weight and approximate price on each photo, speeds up decisions.
Allergens and payment
Clearly listing allergens and gluten-free or vegan options isn't a formality — its absence filters out a growing share of customers before they call.
Prepayment via Payme or Click at checkout is standard, since a finished custom cake has no other buyer if the order falls through.