Language school website: a level test, group timetable and trial lesson
People searching for language courses usually don't know their level and fear being placed wrong. A test and a trial lesson before payment solve that.
A placement test as the entry point
A free 15-20 minute test with an A1-C1 result and a recommended group beats any pricing banner — it gives the visitor something specific about themselves.
Link directly to matching groups with the next start date right after the result.
Group timetable by language and level
Build a matrix: language, level, days, time, format, seats left. It's the most-viewed page and needs to update in real time.
Give intensives and conversation clubs their own section — a higher-ticket product for a different audience with tighter timelines.
Teachers and exam prep
Each teacher profile needs certifications, native-speaker status and specialization — general English, business, IELTS/SAT prep.
For exam prep, publish real student score statistics rather than a vague 'high pass rate' claim.