Your own store or Uzum Market: where to sell in Uzbekistan
A marketplace hands you buyers immediately but takes a cut and keeps the customer. Your own site keeps everything, but you must bring the buyers.
What a marketplace gives
Ready traffic above all: people arrive on Uzum Market intending to buy, and trust has already been extended to the platform. Logistics, payment and returns come included.
The barrier is low — a listing, photos, price and stock, and you are selling. For testing demand on a new product it beats any website.
What it costs
Commission, logistics and mandatory promotions eat a visible share of margin, and the platform changes rules at its discretion. Thin-margin goods can end up loss-making.
Less obviously, the buyer remains the platform's customer: no contacts, no base for repeat sales, no brand — and direct competitors sit beside you, so price often decides.
The honest verdict
High-volume, thin-margin goods: start on the marketplace and delay the site. Until you know what sells, a shop is an expensive experiment.
Goods with real markup, repeat purchases or a value that needs explaining: your own site pays off. The most durable setup is both — marketplace for volume, your site for margin and retention.