Farm website: seasonal produce, wholesale terms and direct supply
A farm's site usually serves two buyers: a retail customer wanting a weekly veg box, and a restaurant or shop needing consistent volume under a contract.
A seasonal produce catalogue
State plainly what's available now versus next month — seasonality shown honestly is a strength, not a weakness. Real field photos, not stock images, matter here.
A harvest calendar builds more trust than a vague 'everything year-round' claim.
Retail: a weekly box subscription
A subscription box with a fixed price and set delivery days deserves its own clear page, alongside a one-off purchase option for undecided buyers.
One-off buyers are a common entry point that later converts into subscribers.
Wholesale for restaurants and shops
Wholesale buyers look for terms, not retail prices: minimum order volume, delivery frequency, seasonal price locks, delivery versus pickup — put this on a dedicated B2B page with a wholesale price request form.
Restaurants especially value predictability — state whether volume can be guaranteed even in a poor harvest through multiple fields or partner farms.