Clothing manufacturer website: a size chart, per-unit wholesale and seasonal collections
Clothing manufacturers usually run two sales channels on one site — single-unit retail and bulk wholesale. Mixing them in one undivided catalogue confuses both audiences.
A size chart with real measurements
Letter sizing (S, M, L) isn't enough for online clothing — S varies by several centimetres between manufacturers. A per-model chart in centimetres cuts return rates significantly.
A model photo with their height and worn size ('172cm, wearing M') helps buyers relate the size to their own body better than a table alone.
Wholesale runs on different logic
Wholesale buyers look for minimum order quantity per style and volume-based pricing — state it explicitly rather than leaving it to negotiation.
Note production lead times for bulk orders and whether private-label branding is available.
Seasonal collections
Structuring the catalogue by season helps both buyers and retail customers see what's current versus discontinued; mark last-season stock with a clear discount.
Showing the production process — fabric, sewing, quality control — works as an argument for quality-conscious retail buyers and volume-assessing wholesalers alike.