Real estate agency website: listings, filters and map search
A property website is a search engine over listings. Filter quality and database freshness decide everything; the homepage design does not.
The listing card
Buyers look at photos, floor plan, floor level, area, district and price, in that order. Atmospheric descriptions go unread.
Include many real photos of every room, the bathroom, the view and the entrance. A separate floor-plan image answers questions photos cannot and measurably increases enquiries.
Filters and map
Nobody browses a thousand listings. Filter by district, price range, rooms, floor, area and new-build versus resale, and keep filter state in the URL so results can be shared over Telegram.
In Tashkent the district filter dominates — Yunusabad, Chilanzar, Mirzo-Ulugbek and Sergeli are distinct markets. District landing pages capture searches a generic catalogue cannot.
Mortgage calculator and stale listings
Buyers calculate the monthly payment, not the purchase price. A calculator for price, down payment, term and rate engages strongly — label it a preliminary estimate, not a bank offer.
Sold properties left online for months are the most damaging problem in this niche. Show a last-updated date and separate sales, rentals, commercial and new-build into distinct flows.