Calculating website ROI: a simple method
'Did the site pay for itself?' is usually answered by feel. It is straightforward to calculate once you build the habit.
Counting the investment
Not just the build: the site, domain and hosting, support, advertising, and staff time on content and enquiry handling — the last item is significant and usually forgotten.
With a landing page from 3,499,000 UZS plus modest monthly support, your first-year figure is the sum of those parts, not the contract line alone.
Counting the return
Use gross profit from site-sourced customers, not revenue. A 10,000,000 UZS order at a twenty per cent margin returns two million.
Include repeat business. Service and wholesale companies often find a site that 'failed' on first orders is well ahead on repeats.
Where data misleads
Customers rarely take one path: Instagram, then search, then a Telegram message. Analytics records the last source and undersells the site.
Ask 'how did you find us?' on every enquiry. The answers are imprecise but give direction no report provides in a messenger-driven market.