Construction company website: project portfolio, estimates and high-ticket trust
Construction is a long-cycle, high-value deal. The website does not sell — it survives scrutiny, because the client is looking for a reason to distrust you.
The project portfolio outweighs everything
Clients assess one thing: have you built something like this before. List completed projects with type, area, district, build duration and exactly which scope you delivered.
Renders look identical across every company; site photographs with your own crews and equipment are harder to fake. A photo chronology from excavation to handover proves the project is genuinely yours.
Estimate transparency and documents
The dominant fear is an estimate that doubles mid-project. Explain how the estimate is built, what a square-metre price includes, and what is billed separately.
Publish licences and permits as scans, plus tax ID, bank details and legal address — corporate and public-sector clients check whether a contract with you is even possible.
Two different clients on one site
Private clients (a house, a cottage renovation) and corporate clients (contracts, tenders) ask different questions. Addressing both in one voice convinces neither.
Split them from the homepage: visualisation, timelines and staged payment for private clients; capacity, owned equipment, contract history and documents for corporate ones — with file upload for technical specifications.