Law firm website: expertise instead of advertising
Legal services are bought in a moment of trouble. Clients search for their situation, not for 'a law firm'.
Practice pages, not a service list
A single column listing court representation, company registration and contract work is a business card, not a website.
People search precisely: debt recovery from a legal entity, registering an LLC with a foreign founder in Uzbekistan, an employment dispute. Give each practice its own page with process steps, timelines and pricing drivers.
Lawyers and content as proof
Clients cannot assess legal quality in advance, so they read external signals: named lawyer profiles with education, experience and case types, plus publications and media commentary.
A legal blog sells directly — explanations of legislative changes and procedures get read exactly when a problem arises.
Fees, confidentiality and first contact
Exact price lists are impossible, but fee formats are publishable: fixed-price consultation, monthly retainer for companies, staged payment, success fee where applicable.
Publish cases anonymised and state your confidentiality policy explicitly. Offer a form, Telegram and a phone number, since some clients will not call from a work phone.