Optical store website: face-matched frames, eye test booking and prescription lens orders
Glasses buyers solve two separate problems on an optician's site: finding a frame that suits their face, and knowing where and how quickly to get an eye test and finished glasses.
Frame selection by face shape
A filter by face shape — round, oval, square — with matching frame recommendations makes choosing among hundreds of models far easier, even without complex virtual try-on tech.
Where resources allow, camera-based virtual try-on is a strong differentiator, but real photos of frames on varied faces already help buyers picture the fit.
Eye test booking
A free or low-cost eye test before purchase is standard, and it should be bookable online for a specific time and branch, separate from the frame catalogue.
State what to bring and how long the test takes to reduce no-shows.
Prescription lens orders and manufacturing status
The order form should accept prescription details or an uploaded photo — buyers with an existing prescription don't want to retest.
Manufacturing takes a few days; a status flow with Telegram notifications removes the need to call and ask if the glasses are ready.