Distributor website: a brand-based catalogue, a dealer portal and a partnership request
A distributor's website doesn't serve end consumers — it serves two corporate segments: existing dealers needing fast access to pricing and stock, and prospective partners evaluating whether to work with you.
A catalogue built around the brands you carry
If you represent several brands, structure the site around them — a dedicated section per brand rather than one mixed catalogue. Buyers often search for a specific brand, not a generic category.
State representation status clearly — official distributor, exclusive regional agent, authorized dealer — with supporting documentation where possible.
A dealer portal
Existing dealers shouldn't have to call for current stock and pricing — a portal with negotiated prices and live inventory saves the whole sales network time.
Order history, shipment status and one-click reordering speed up procurement for dealers buying the same range regularly.
A partnership request form
The 'become a dealer' form should collect region, existing business, planned purchase volume and category experience, so sales can qualify leads instantly.
State partnership terms transparently — minimum turnover requirements, marketing support, regional exclusivity if offered — since prospects compare this against other distributors before calling.